| ID | 020832 |
| Call Number | 153.83/IYE |
| Title Proper | Art of choosing |
| Language | ENG |
| Author | Iyengar, Sheena |
| Publication | London, Little, Brown Book Group, 2011. |
| Description | 352p Green spine |
| Note | Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose. |
| Standard Number | 9780349121420 |
| Price. Qualification | Rs.450(Pb) |
| Classification Number | 153.83 |
| Key Words | Psychology ; IBDP ; Decision making ; Choice (Psychology) ; SCIENCE / Cognitive Science |