| ID | 020347 |
| Call Number | 612.82332/KOU |
| Title Proper | Eureka factor |
| Other Title Information | Creative insights and the brain |
| Language | ENG |
| Author | Kounios, John ; Beeman, Mark |
| Publication | London, Windmill Books, 2015. |
| Description | xii, 274p Blue spine |
| Note | The authors are leading experts on the neural bases of insight and creative thiking and have conducted pioneering neuroimaging research examining brain activity during and before these activities.
In this book, they reveal exactly how these creative insights are formed in the brain, how we can increase our chances of generating them and how they impact our thinking.
This groundbreaking work not only explains the science of insight but also describes the keys to innovation and creativity. |
| Standard Number | 9780099537373 |
| Price. Qualification | £8.99(Pb) |
| Classification Number | 612.82332 |
| Key Words | Psychology ; IBDP ; Intuition ; Thinking ; Cognition - physiology ; Higher nervous activity - Measurement ; Higher Nervous Activity ; Insight ; Thought and thinking - Physiological aspects ; Cognition - Physiological aspects |