| ID | 019580 |
| Call Number | 381.142/BEZ |
| Title Proper | Jeff Bezos and the age of Amazon |
| Other Title Information | The everything store |
| Language | ENG |
| Author | Stone, Brad ; Bezos, Jeff |
| Publication | London, Corgi Books, 2013. |
| Description | 464p White spine |
| Note | This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.It started in a garage in Seattle simply delivering books through its mail. However, its visionary founder Jeff Bezos was never content to be just a bookseller but wanted Amazon to become the 'everything' store, offering limitless selection and seductive convenience at disruptively low prices. This book tells the revelatory, no-holds barred true story of the global giant which has transformed retail in the same way Henry Ford revolutionized manufacturing. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read. |
| Standard Number | 9780552167833 |
| Price. Qualification | Rs.499(Pb) |
| Classification Number | 381.142 |
| Key Words | IBDP ; Success in business ; Bezos, Jeffrey ; Amazon.com (Firm) |