| ID | 018704 |
| Call Number | 658.827/daC |
| Title Proper | Amul's India |
| Language | ENG |
| Author | daCunha Communications ; daCunha Communications (Firm) |
| Publication | Noida, HarperCollins Publishers, 2012. |
| Description | 212p White Spine |
| Note | A collection of series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. Offers an inside peek into the back story of the creation of the ads. |
| Standard Number | 9789350291498 |
| Price. Qualification | Rs.300(Pb) |
| Classification Number | 658.827 |
| Key Words | Kaira District Cooperative Milk Producers' Union ; UOI - Advertisements ; Amul (Trademark) - History ; Amul (Trademark) ; Advertising - Brand name products - India ; Brand name products - India - History |