| ID | 016997 |
| Call Number | 658.827/COC |
| Title Proper | Art of digital branding |
| Language | ENG |
| Author | Cocoran, Ian |
| Publication | New York, Allworth Press, 2011. |
| Description | xvii, 285p Red Spine |
| Note | Covers the pivotal role the colour schemes and menu formats play in the perception of an online brand, and how to encourage and retain traffic flow through competitions, vouchers, and giveaways, moderated forums, or subscription-based membership. |
| Standard Number | 9781581158762 |
| Price. Qualification | $19.95(Pb) |
| Classification Number | 658.827 |
| Key Words | IBDP ; Web sites - Design ; Internet marketing ; Brand name products |