ID | 016761 |
Call Number | 658.812/GAL |
Title Proper | Apple experience |
Other Title Information | Secrets to building insanely great customer loyalty |
Language | ENG |
Author | Gallo, Carmine |
Publication | New Delhi, Tata McGraw Hill Education Private Limited, 2012. |
Description | xviii, 235p White Spine |
Note | Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. |
Note | Introduction: enriching lives Inspiring your internal customer Dream bigger Hire for smiles Cultivate fearless employees Build trust Foster a feedback loop Develop multitaskers Empower your team Serving your external customer Follow Apple's 5 steps of service Reset your customer's internal clock Sell the benefit Unleash your customer's inner genius Create wow moments Rehearse the script Deliver a consistent experience Setting the stage Eliminate the clutter Pay attention to design details Design multisensory moments Conclusion: the soul of Apple |
Standard Number | 9781259027680 |
Price. Qualification | Rs.385(Pb) |
Classification Number | 658.812 |
Key Words | IBDP ; ITGS ; Creative thinking ; Apple Computer, Inc. ; Customer services ; Consumer satisfaction ; B&M |