ID | 016757 |
Call Number | 658.4/CRU |
Title Proper | Apple way |
Other Title Information | Twelve management lessons from the world's most innovative company |
Language | ENG |
Author | Cruikshank, Jeffrey L. |
Publication | New Delhi, Tata McGraw Hill Education Private Limited, 2007. |
Description | xviii, 206p White Spine |
Note | Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the company combines innovative, integrated product development, exceptional customer support, a high-performa nce corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple. |
Note | Chapter 1. Marvels and Margins Chapter 2. Find the Future Chapter 3. Take Their Breath Away Chapter 4. Guard the Family Jewels Chapter 5. Keep Your Friends (Reasonably) Close to You Chapter 6. Keep Your Promises Chapter 7. Build the Cult Chapter 8. Get It Out There Chapter 9. Keep Your Cool Chapter 10. Flog the Bad Guys Chapter 11. Fix Your Leaders Chapter 12. Fix Your Plan |
Standard Number | 007063470X |
Price. Qualification | Rs.325(Pb) |
Classification Number | 658.4 |
Key Words | IBDP ; Success in business ; Jobs, Steve, 1955-2011 ; Apple Computer, Inc. ; Corporate culture - United States ; Industrial management - United States ; Computer industry - United States |