| ID | 016754 |
| Call Number | 338.761004165/LAS |
| Title Proper | Inside Apple |
| Other Title Information | The secrets behind the past and future success of Steve Job's iconic brand |
| Language | ENG |
| Author | Lashinsky, Adam |
| Publication | London, John Murray, 2012. |
| Description | viii, 223p Black Spine |
| Note | An analysis of the systems, tactics, and leadership strategies that have contributed to Apple's successes profiles such practices as the direct accountability of employees and shares insider perspectives on Apple's plans after the loss of Steve Jobs. |
| Standard Number | 9781848547445 |
| Price. Qualification | £14.99(Hb) |
| Classification Number | 338.761004165 |
| Key Words | IBDP ; Success in business ; Apple Computer, Inc. ; Computer industry - United States - Management ; Corporate culture - United States |