| ID | 015763 |
| Call Number | 658.8/KOT |
| Title Proper | Kotler on marketing |
| Other Title Information | How to create, win and dominate markets |
| Language | ENG |
| Author | Kotler, Philip |
| Publication | London, The Free Press, 2001. |
| Description | xiv, 255p Blue spine |
| Note | Kotler's profound insights help to update skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. This book can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during Kotler's worldwide lectures. A new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors is gained. |
| Standard Number | 9780684860473 |
| Price. Qualification | £14.99(Pb) |
| Classification Number | 658.8 |
| Key Words | IBDP ; Marketing - Management |