| ID | 012915 |
| Call Number | 128.2/GRE |
| Title Proper | I.D. |
| Other Title Information | The quest for meaning in the 21st century |
| Language | ENG |
| Author | Greenfield, Susan |
| Publication | London, Sceptre, 2009. |
| Description | xi,308p White spine |
| Note | If you've ever wondered what effect video games have on your children's minds or worried about how much private information the government and big companies know about you, ID is essential reading. Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before. Two huge forces - new technologies and old ideologies - are, in their different ways, impacting on our minds. Never before have we more urgently needed to look at what we want for ourselves as individuals, our children and for our future society." "Drawing on the latest findings in neuroscience, Susan Greenfield shows how far we are in control of the development of our brains and minds - and looks at how we can promote our own individuality and find fulfilment. |
| Standard Number | 9780340936016 |
| Price. Qualification | £8.99(Pb) |
| Classification Number | 128.2 |
| Key Words | Psychology ; IBDP ; TOK ; Individuality and mass media |