| ID | 012167 |
| Call Number | 659.1/GIF |
| Title Proper | Advertising and marketing: developing the marketplace |
| Language | ENG |
| Author | Gifford, Clive |
| Publication | Oxford, Heinemann Library, 2006. |
| Description | 64p Black Spine |
| Series | Influence and persuasion |
| Note | Learn about the many types of advertising, the people who create it, and the ways they try to influence you. |
| Standard Number | 0431098395 |
| Price. Qualification | Rs.590(Pb) |
| Classification Number | 659.1 |
| Key Words | UOI - Advertisements ; Advertising |