ID | 012166 |
Call Number | 659.1/CON |
Title Proper | Advertisements: how to interpret what we see, read, and hear |
Language | ENG |
Author | Connolly, Sean |
Publication | Minnesota, Smart Apple Media, 2010. |
Description | 46p Yellow and White Spine |
Series | Getting the message |
Note | Discusses the history of advertising and how business use advertising to target consumer today, including print ads, TV ads, Internet ads, and viral marketing. |
Standard Number | 9781599203454 |
Price. Qualification | Rs.1663(Hb) |
Classification Number | 659.1 |
Key Words | UOI - Advertisements ; Advertising ; Advertising and children ; Young consumers |