| ID | 012093 |
| Call Number | 302.3/ARI |
| Title Proper | Predictably irrational |
| Other Title Information | The hidden forces that shape our decisions |
| Language | ENG |
| Author | Ariely, Dan |
| Publication | New York, Harper Perennial, 2008. |
| Description | xxii, 349p Red and blue spine |
| Note | A book that refutes the common assumption that we behave in fundamentally rational ways. In making decisions, we constantly over and under spend, underestimate and vice-versa, procrastinate and make spontaneous decisions too. However this behaviour is neither random nor senseless, but predictably irrational which is the subject of this book. |
| Standard Number | 9780061353246 |
| Price. Qualification | $15.99(Pb) |
| Classification Number | 302.3 |
| Key Words | IBDP ; Critical thinking ; Economics - Psychological aspects ; Decision making ; TOK |