| ID | 012058 |
| Call Number | 658.802/KIM |
| Title Proper | Blue ocean strategy |
| Other Title Information | How to create uncontested market space and make the competition irrelevant |
| Language | ENG |
| Author | Kim, W. Chan |
| Publication | Boston, Harvard Business School, 2005. |
| Description | xv, 240p Blue spine |
| Note | A pioneering look at strategies for new business ventures. Uses an analytical framework of creating uncontested market space ripe for growth or 'blue oceans' across a host of industries. States six principles such as reconstruct market boundaries, focus on the big picture, etc. |
| Standard Number | 9781591396 19 2 |
| Price. Qualification | $29.95(Pb/Hb) |
| Classification Number | 658.802 |
| Key Words | IBDP ; New products ; Market segmentation |