| ID | 011781 |
| Call Number | 658.022/GER |
| Title Proper | E myth revisited |
| Other Title Information | Why most small business don't work and what to do about it |
| Language | ENG |
| Author | Gerber, Michael E. |
| Publication | New York, HarperCollins Publishers, 1995. |
| Description | xvi, 268p White Spine |
| Note | Highlights the myths about starting your own business, points out the common assumptions and expectations and shows how to apply the lessons of franchising to any business, whether or not a franchise. |
| Standard Number | 9780887307287 |
| Price. Qualification | $18.99(Pb) |
| Classification Number | 658.022 |
| Key Words | IBDP ; Small business ; Entrepreneurship ; Small business - Management ; Success in business |