| ID | 010362 |
| Call Number | 658.827/WIT |
| Title Proper | Tata:the evolution of a corporate brand |
| Language | ENG |
| Author | Witzel, Morgan |
| Publication | New Delhi, Penguin Portfolio, 2010. |
| Description | xvii, 222p White spine |
| Note | A comprehensive history and future operations of one of India's foremost companies, Tata, with insights about the evolution of the Tata brand and what it augurs for the Indian economy. |
| Standard Number | 9780670084067 |
| Price. Qualification | Rs. 475(Hb) |
| Classification Number | 658.827 |
| Key Words | Management ; IBDP ; Business |